Facebook Far Out in Front

Although it truly encompasses a whole lot more, in a generic sense "social media" basically seems to reference Facebook, MySpace and Twitter. And in terms of hype, it would seem that once-dominance MySpace has become an afterthought and Twitter is now paired with Facebook as the two social media outlets that matter.

While this article about Twitter's adoption by Fortune 500 companies suggests it has made impressive inroads in the business community, overall site traffic remains dwarfed not only by Facebook, but by MySpace as well.



This seems to jibe with my personal usage, for while I use Facebook on a daily basis and occasionally visit MySpace simply for its Music resources, I explored Twitter only because its popularity was made to seem explosive. But truthfully, it has always seemed like a whole lot of nothing to me, and has fallen far out of my daily routine, whether in terms of posting Tweets or merely to see what others are saying. In a bigger social media picture, I avidly use YouTube, Yelp, LinkedIn, blogs and other interconnection outlets.

So the fact that not only is Twitter's monthly traffic just a trifle compared with Facebook, but has been stagnating if not truly declining of late, seems to validate my thinking that individuals--and companies--looking to connect and communicate with others, should take the hype in stride.

Although the still evolving social media age has shown more than a trifle of user fickleness, in terms of actual usage statistics, right now Facebook is the reigning champ, with no real challengers.