eMarketer Article Reveals Small Business Use of Social Media is Growing in a Big Way

Every day I receive and read an excellent e-newsletter from eMarketer, which I strongly suggest you sign up for here (it's completely free and doesn't generate a bunch of other offers).

Most days, their articles and statistics are quite insightful, but I find today's especially worth sharing, as it piggybacks well on my blog post from last week, about business use of social media.

The eMarketer article focuses only on small business usage and results, but while unknowingly echoing my point about how business should--but isn't, at least in any measurable way--do more to spur peer-to-peer interaction about favorite restaurants, wonderful employers, etc., it does reveal that business use of social media is on the climb and delivering solid--though not yet hugely profitable--results.

Read the full article for yourself; the chart below is just one of the interesting components and is a bit misleading unto itself, for as I interpreted it, the percentages below represent tactics used by the 24% of small businesses--up from 12% a year ago--that said they are using social media for marketing purposes. While 1/4 of small business adoption is impressive, it isn't the 3/4 that the chart in itself may imply.